A beautiful logo is only the beginning
I help small businesses thrive by infusing your unique magic into aligned brand visuals & creating smart systems that help you share your magic with ease
Kind Words from Amazing Clients
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Melissa breathed life into my idea, gave it a heart, energized it with a unique soul, and then made it sing! The branding experience exceeded my expectations and took everything to a whole new level! Just seeing the logo, my customers and partners intuitively understand there is a story there; something they want to be a part of, so I end up selling less and sharing that story more. I will forever be grateful to Melissa, her expertise and utter genius, as I know her beautiful work will stand the test of time and live a life all its own.
Nichole - Memory My Way
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Working with Melissa is like working with a smarter and fresher version of my heart. She took all the ramblings and tangents and not only helped me to define the brands voice so clearly, but she continues to pull out these magical expressions of the brand in the collateral she continues to create for us. I was hesitant about the investment at first, but I sincerely believe Melissa is worth every dollar. She took the brand to a place I didn't even know existed. And now, I get weekly comments on my new brand (even 6 months after the launch).
Hannah - Grey House Productions
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I wanted my business to be taken seriously, and I knew having a strong, cohesive brand would help me make my mark. After seeing Melissa's amazing portfolio, I knew she was the perfect person to execute my vision. It was as if Melissa read my mind. She really gave life to my brand–every single detail is thoughtful and the brand looks luxurious, distinct and entirely breathtaking. Since unveiling my new brand, my clients are spending 36% more per order and visits to my shop are up 7% from last year. Hiring Melissa was absolutely worth every penny.
Valerie - Betty Lu Paperie
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I knew Melissa was the right fit for me and my new company, and I LOVE my new branding. I don’t know how Melissa did it, but it’s perfect. It’s exactly who we are. Melissa is respectful, kind, honest, and her quality of work is nothing short of perfection. I'm extremely lucky to be her client. Despite my being a newbie to the creative process, Melissa was there to walk me through absolutely everything. Her approach was authentic and holistic, and it’s bittersweet that the branding process is now over, because I enjoyed working with her so much!
Angela - Soho Waterworks
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It was such an amazing experience to watch our brand come to life from nothing. Melissa was incredible to work with and she taught us that our brand could appear established and sophisticated even though we are just starting out. Without her expertise, we wouldn’t feel proud or excited to paint our logo on the exterior of our building - heck, we’d probably still be wondering what our logo would be even though we’re a month from opening! We can’t thank Melissa enough for putting a face to our business. We couldn’t be happier with the outcome.
Meg & Ross - Function Coffee Labs
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Working with Melissa is like having your own personal magician, business coach, and cheerleader. When I first came to her, all I had was an idea. I had no clue what my branding would look like, but I loved Melissa's work and how every brand she creates was so unique and special. Melissa goes above and beyond for her clients and does not rest until she gives you the best product. I’d definitely recommend Melissa to anyone looking to level up their branding. She knocked it out of the park and if I had to do it over again I’d choose Melissa every time.
Alex - Creative Picnic
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Deciding to work with Melissa is probably one of the best business decisions I’ve made in my 8 years in business. As someone who also does design, I was hesitant in the beginning to hire out and completely let go of that design process to someone else, but time and time again I’ve been shown that I absolutely made the right decision. Melissa is a truly gifted designer and her ideas are innovative and unique, which is exactly why I hired her. I can’t thank Melissa enough. I’m beyond grateful and I’ll certainly be back for any future branding work!
Lauren - Restored 316
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Melissa took my goals to heart and created something beyond my expectations. Beyond her incredible talent, she is very organized, values time, and is incredibly professional. If you are looking for authenticity and a quality product, I would absolutely recommend trusting Melissa with your brand. Years later, I still get comments on my logo and love my branding as if Melissa just designed it. It is timeless, beautiful, and perfect. I look forward to working with Melissa in the future on some new projects as I know her talents are endless.
Kelly - Kelly Ferm Home
my classes
for Designers
I believe in sharing my journey to help light the way for your own. That’s why I’ve poured everything I know — my signature client process, seamless design workflow, sacred systems, and over 10 years of experience — into my classes. Now you can grow by leaps and bounds while learning from a friend :)
Step into your power.
Expand your skills.
Increase your confidence.
Save your precious time.
Step into your power. Expand your skills. Increase your confidence. Save your precious time.
Hello, friend :)
I’m Melissa, holistic brand designer & teacher.
I started my design business in 2016 in search of the freedom and flexibility to run a business I love and partner with soul-centered entrepreneurs while staying home with my future little ones. Becoming a mama in 2019 changed everything, and transformed me for the better.
My gifts are for fine details, smart systems, and making others feel seen and understood. These talents translate into delightful brand partnerships that result in bespoke logo and brand identity designs that are equal parts stunning, strategic, and soulful.
I’m all about slowing down, choosing balance over burnout, and aligning how we work with how we want to live. I believe that our challenges are meant to help us grow into the people we’re meant to be, and I love sharing my journey — the ups and downs — in the hopes that it might help light the way for your own.

