I started my business a little over a month ago. Before that, I'd always worked for someone else—always been an employee. First of all, there's nothing wrong with that. My family has always been successful and happy working for companies, so I never really considered starting my own business until about a year ago.

Whether you're starting something brand new or putting a fresh spin on an existing company, there are many considerations that go along with naming a creative business. While a name is only one facet of your brand, the right name can go a long way in helping you stand out and attract the right type of clients.

I know that with all of the pressure and expectations of this name needing to be just right, it's hard to know where to begin. Don't worry, I'm here for you! This guide will walk you through the process of finding that new name with a free workbook to walk you through the process step-by-step!

How do you take potential clients and transform them into loyal customers? Better yet, how do you foster trust and create brand ambassadors? The key is to set your brand apart from the sea of other people doing what you do, and these 2 factors will help you do just that.

You've hustled hard get where you are, to create an amazing product or service that fuels your passion and improves the lives of others. Looking ahead, you're wondering what's next.

How can you take your brand to the next level? These 5 strategic investments will help you elevate your business and build an unforgettable brand experience.

Happy 2016!

Just like that, another year has passed. A new year is here—full of shiny possibilities and magic waiting to be uncovered. To help you make even more magic this year, I'm sharing these 6 mantras to help you transform your brand in 2016. Join me, and let's make 2016 our best year yet!

I've seen too many amazing brands fall into what I like to call the Brand Identity Crisis—uncertain of themselves and lacking the confidence to sell what they do with the fire it deserves. This is often driven by one of 4 branding mistakes. Let me save you the heartache and share what I've learned from seeing so many others struggle.

When you're busy building the life and brand of your dreams, it's easy to get caught up in the hustle and lose sight of what's really important. Before you know it, you're burnt out. You'd love to just crawl in a hole and hide from the world for a while.  I know how you feel.

Lucky for you, I've got your back! These 4 secrets will revolutionize your work-life balance, and keep you moving closer to your dreams. Find clarity, avoid burnout, and keep that hustle going strong.

Many of us consider the final product to be what defines the value and success of our work. When someone asks us what we do, we go straight for the portfolio. The proof is in the pudding, right? Well without a creative process, there wouldn't be any pudding. Without that secret recipe, there's no telling what kind of unpredictable mess you'll end up with.

Your creative process is the key to producing the same level of professional, amazing results every time. In order to harness it's power, you've got to get intentional with it. Use these 5 tips to make sure your workflow is working for you.

Time—there's never enough of it. Most days it feels like you can never be productive enough, always chasing that list of to-do's in your head. It's a maddening board game—advance 1 space, then back 3. Check one thing off, only to replace it with five more.

It seems that our time is in ever shorter supply, especially around the holidays. You've got all these goals and aspirations—for the new year, for your brand, for your life. Yet you just can't seem to find time for them, and there's this avalanche of other things that keeps caving in.

GETTING IT ALL DONE

Well, I've got three mantras that could be the answer to your struggles. These revelations are the magic that keep my own avalanche at bay. I can't promise you it will be easy, but you can create more time in your days. You can get it all done. Think I'm out of my mind? Read on.